Show the human behind the business

#NishasTopTips… Business is all about creating connections with people and empathising with your customers & clients’ needs.
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With that in mind, why not visually show what you can offer and humanise the whole process. We can get caught up in coming across too corporate and not showing our personality which is often the main charm & appeal of working with people with unique skills & expertise.
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Show how you can help your clients with professional ‘behind-the-scenes’ shots or a commercial lifestyle / #personalbranding shoot that shows you in your element. Why not aim for bold colours to draw the eye and a candid expression so the image feels unposed. This is a great way to show the ‘human’ behind the business!
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Loved working with Kaye Osborne when she was launching her new business Osborne Nutrition last year. Working with independent businesses & helping them with their visual content marketing & branding is an amazing feeling.
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What are your thoughts on showing more ‘human’ elements in your visual marketing? Do you think this adds a personal touch to your branding?